As the forum of the prelude and the wind vane, Ruyi, 2015 China garment forum interview has to fly to Shanghai flight, Jiangsu, Zhejiang, Guangdong, continuous interview 20 a China well-known clothing entrepreneurs and experts, and to discuss the new trend of industrial development, clarify the development venation Chinese clothing brand and future trend. In this year's flight during the interview, the consumer characteristic to change, for the supply chain of real demand, product links, the experience of contemporary importance and the importance of talent has become the most concerned about this year clothing entrepreneur.

"Cool Qingdao store opened in 18 days, sold 3120000." The CEO Zhang Yunlan in accepting luck - 2015 China Fashion Forum flight interview said: the market has a complete change, customization is the future direction. So, the REDCOLLAR 2014 launched the personalized customization brand - cool. The online customer orders, and then make an appointment quantity body, according to the designer of consumer demand, to create unique clothing, and the price is reasonable.
In fact, after years of OEM foundry, REDCOLLAR person already from "code" and "semi custom", into the personalized design and customize the "blue ocean", out of the "identification of customer demand personalized design and validation of a new way of personalized production -- the production of modern logistics fast delivery".
A distinctive characteristic is, in its production of hanging line, not a dress is the same style, the same color, from initial design to the final garment distribution character only seven days. The secret is "global suit senior supplier platform".
"This is not just a software system, not just a set of equipment upgrading, but a marketing model of change, or even a business enterprise management of disruptive innovation," said Zhang Yunlan, starting from the requirements, market segmentation, change the past practice of postpartum sales enterprises, red collar can directly face the individual customer. Not only eliminates the need for commercial links, also share and customers, fabric business profits, forming a value chain of the new ecological civilization. Now just opened the cool, Zhang Yunlan again to bring a new surprise, "a high degree of consumer recognition."
This is a section of China clothing enterprise transformation.
On the one hand, digital, intelligent technology and industrial integration will bring us a new world; on the other hand, a strong return craftsmen and artisans spirit, reflect people to 'create' desire. The first reflected in consumption.
"The consumer more cautious, the final competition is brand strength." Dazzle was chairman Ma Ruimin said, they increase the handicraft product line.
Indeed, "the consumer is not too so blind, previously focused on brand, now more on the suitability of their own." ICICLE founder Ye Shouzeng said he.
"Consumers are no longer popular is what to wear", our general manager Wu Hongkun also said, our positioning accomplishment, also tried to bring some of product design is very stylish, but consumers look to know this is not what she wants clothes.
In the flight of the interview, the forum will witness the thinking of this round of reform of industry. "Now the market has matured a lot, we are not to forget the beginning of heart: why we had to create this brand?" Gloria vice president Lin Shuling said.
But more importantly, "our brand value Is it right? Modern consumers really need? Is it right? Represents a modern way of life?" Shenzhen eachway fashion group chairman Zhou Sheng said. He believed that, art must have contact and way of life. If there are no links art will lose the market in soil. This requires the use of creativity, to guide the development of the times for the way of life.
"China has a lot worth inheriting culture. For example, durable, it is consistent with current social trend of environmental protection." Ye Shouzeng said.
But because man after the launch of the "cotton artist" in 2014 and initiated the "slow life", put forward the "love to create everything", advocate of women's spiritual independence.
Which is the core of brand to the world, and for society, consumers should guide to what to respect what? And the displayed value again is practice, adhere to the brand, rather than the simple means of advertising. This is the brand of soul. And the soul, the core lies in the product.
"China" s aesthetic view 'and' view of life 'profound shift is happening, consumers need to have a culture and innovative products." Thus, in 2015 China fashion forum theme Ruyi is: facing the consumer brand products, to create the contemporary Chinese life aesthetics.
Products
"As long as we put the clothes ready, transfer natural attitude towards life will go out." Ma Ruimin said. Apparently, she want female friends mood fluctuation, to Dazzle toxin stores mood will change, but she admired is precisely the contradiction of aesthetic, to balance the seemingly contradictory aspects, and then into a kind of aesthetic conflict. Then, she put the aesthetic conflict throughout the operation of the brand has always been, to resonate with the period and the consumers.
But Wu Hongkun wants to mining is the consumer's sense of happiness. She is aiming for a group of independent aesthetic consumers: looks gentle, strong heart, so also the valley into the scene of life, to do product line, and with southern womanhood, and therefore more a little sweet, a little more powder.
For example, our clothing is very suitable for dating scene, the fashion but not seductive, the detail is outstanding small woman soft. In fact, there are a lot of VIP to open the wardrobe, said to Wu Hongkun, which suit is often wear love, which is the first time to see her wear, what is your feeling at the time, and give each other what impression? In the process, also the valley also invite external designer do design, but it is difficult to express the brand inner thoughts, especially foreign designers are very difficult to understand the value of Chinese women.
That is the question.
"It doesn't have to do the robe jacket, also not necessarily embroidered dragon Xiufeng is China," said Ye Shouzeng, the key is to China Life Spiritual Wealth Mastery, into modern language, expressed in clothing.
"The most difficult is to refine