For more than 30 years of reform and opening-up, with the sustainable development of national economy in our country and national dress is to improve the level of consumption, China's garment industry rapid development, has become the world's largest clothing producer, consumer and exporter.

At the same time, after a round of shuffling, apparel industry began to return to the beginner's mind around products, service for the development of the track, and gradually by the "world factory", "made in China" to "designed in China".

The outlook for the clothing industry remains open.

From 2010 to 2016, the sales revenue of apparel retail industry in China above the limit has kept rising.In 2014, the sales revenue of the clothing retail industry was 24,492 billion yuan, a year-on-year growth of 5.16%, and the growth rate was significantly lower than that of 2013.By 2016, the operating revenue of China's apparel retail industry was 254.444 billion yuan, down 0.89% year on year.

Fortunately, under the favorable policy environment, China's garment industry will have a good opportunity to transform and develop, laying a solid foundation for the further development of the domestic excellent brand clothing enterprises.

Today, the garment industry development of our country enter the brand operation, brand for consumer appeal and influence gradually expanded, apparel brand has become a consumer purchase to consider one of the most important factors, enterprises realize that only focus on the product itself and the product image is far from enough to impress consumers, the brand culture and brand idea and the emotion communication human behavior gradually permeate into the enterprise, become first choice clothing enterprise culture strategy.

It is estimated that in the next five years, the sales growth of my clothing industry will be between 5% and 10%. By 2022, the sales revenue of China's apparel retail industry will exceed 390 billion yuan.